CASE STUDY: HOW KATHRYN TURNER TURNED HER ROLE AT M&S INTO A SOCIAL MEDIA SUCCESS STORY

What happens when you put a real person, genuine expertise and behind-the-scenes access at the heart of your social media strategy?

Just look at Kathryn Turner, M&S Food’s Director of Product Development.

After beginning her social media journey in May 2026, Kathryn’s following grew from just 30 TikTok followers to more than 100,000 in eight weeks, alongside rapid growth on Instagram. Her content takes audiences inside M&S Foodhalls, showcases new products and shares the stories behind the food we see on shelves every day.

So, what can other brands learn from her success?

1. Put a face to your brand.
   People connect with people. A recognisable, relatable personality can make even a large business feel more accessible.

2. Your expertise is your content.
   Kathryn doesn’t need to invent stories. Her role gives her genuine insight into product development, innovation and the people behind the products. What knowledge does your team have that your customers would love to see?

3. Give audiences access, not just advertising.
   Behind-the-scenes content creates curiosity, builds familiarity and gives people a reason to follow beyond simply seeing another sales message.

4. Authenticity needs a strategy.
   Kathryn’s growth has been supported by colleagues Brandon Spatcher and Francesca Byrne, who helped bring fresh ideas and feedback to the content. It’s a reminder that authentic content can still benefit from the right creative thinking and support.

5. Turn attention into commercial opportunity.
   A growing audience can create opportunities to increase product awareness, encourage store visits and influence purchasing decisions. The important next step for any brand is measuring whether that attention translates into meaningful business results.

THE TAKEAWAY? IT’S ALL ABOUT FINDING THE RIGHT FACE FOR YOUR BRAND.

Kathryn’s success highlights the power of personality-led content, authentic storytelling and giving audiences a reason to connect with a brand.

For some businesses, that might mean developing an employee as a brand ambassador. For others, partnering with the right influencer or established talent can provide the reach, credibility and audience connection needed to make an impact.

The key is knowing who can tell your story best - and building a strategy that turns attention into commercial opportunity.

At SRPR, we connect brands with the right talent, develop creative partnerships and deliver campaigns designed to build awareness, engage audiences and drive growth.

Want to take your business to the next level and grow your sales?

Get in touch with SRPR today and let’s talk about what’s possible.