Ambassadors: Identifying, Building & Executing seamless activations
In the current social media landscape, one word that immediately springs to mind for all our clients is… busy.
Living in the digital age can be tiring for marketers and customers, with ambassadors selling you the next best thing seemingly every second post. Have you ever stopped to consider what content you engage with and why?
75% of people seek purchasing advice from Social Media, 69% of consumers trust influencer recommendations and 85% of marketers state that influencer marketing is helping them with their customer acquisition efforts.
Now we’re clear that Ambassadors are key to marketing both in the traditional space and more relevantly the online space, what are the key ways to make your ambassadors convert customers?
Business Wire recently stated these four groups as the most appealing for customers when deciding who to follow:
- Relatable personalities
- Expert Personalities
- Just for Fun personalities
- Aspirational personalities
We’ve detailed below some of the key things to consider when deciding on a new influencer strategy;
- Audience type and quality: Does your audience connect with this influencer?
- Preferred Social Network: Does the influencer’s preferred network reflect your audiences?
- Content quality: Do they create content that aligns with your brand values and image?
- Authenticity: Do they appear authentic in their content? (A good point to consider is the volume of brands they are creating for this can reduce trust in an ambassador if there are too many)
- Personality! Do they fit with your brand and team in terms of personality?
- Engagement rates, frequency and fees: All things that should be discussed upfront and ahead of time to manage expectations
Stay tuned, next time we’ll look into discussing goals and KPIs, monitoring performance and how to find influencers!
#ambassadormanagement #buildingambassadorstrategies